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The Patriot Group

The Patriot Group

Apparel Design Brand Experience Brand Launch Brand Strategy Branding Environmental Design Envisioning Marketing Strategy Merchandise Messaging Visual Brand Website
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The Starting Point The Patriot Group was a mid-sized, regionally focused utility services company headquartered in San Diego County. Their footprint was modest: ~35…

Creating an Iconic Salon Brand for the Industry’s Biggest Icon

Creating an Iconic Salon Brand for the Industry’s Biggest Icon

Apparel Brand Collateral Store Design Website
Show project

Robert Cromeans is the most influential icon in the beauty industry. For over 25 years as the Global Artistic and Business Director for Paul…

Apparel Design Brand Experience Brand Launch Brand Strategy Branding Environmental Design Envisioning Marketing Strategy Merchandise Messaging Visual Brand Website
January 1, 2021

The Patriot Group

The Starting Point The Patriot Group was a mid-sized, regionally focused utility services company headquartered in San Diego County. Their footprint was modest: ~35…

  • Strategy

    Brand Strategy, Growth Strategy, Positioning & Narrative, Messaging, Employer Brand, Category Design, PR Strategy

  • Design

    Envisioning workshops, “Doers of the Dream” manifesto, Service-line architecture, Identity & visual language, Recruiting pipeline materials, Website & sales collateral

  • Client

    The Patriot Group

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Apparel Brand Collateral Store Design Website
November 1, 2012

Creating an Iconic Salon Brand for the Industry’s Biggest Icon

Robert Cromeans is the most influential icon in the beauty industry. For over 25 years as the Global Artistic and Business Director for Paul…

  • Strategy

    Launch Strategy, Sales Strategy, Marketing Strategy,

  • Design

    Brand, Store Design, Website, Collateral, Apparel

  • Client

    Robert Cromeans

View Project