PublicSquare: From Startup App to Cultural Movement and a Landmark NYSE Debut
In mid-2020, the founding team behind what would become PublicSquare approached us with a bold vision: build a platform that could unite Americans around…
The Patriot Group
The Starting Point The Patriot Group was a mid-sized, regionally focused utility services company headquartered in San Diego County. Their footprint was modest: ~35…
Hedera: Branding a New Decentralized Era
In late January 2018 the founding team of the organization that would eventually be known as Hedera approached members of our team to create…
Creating the Healthiest Hair Color on the Planet
Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why…
POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line
In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in…
Redefining Luxury While Creating a Micro-Economy
Paul Mitchell has been a pioneer in bringing little-known beauty secrets from indigenous communities to the mainstream. From their ground-breaking Awapuhi® products that helped…
Launching a top Men’s Salon Brand
Paul Mitchell’s Tea Tree line (which we helped them launch in 2000) had long been the top selling salon product line for men in…
Launching a new product category to combat bullying
As a long-time partner, we helped Paul Mitchell launch of teen-geared line, Neon, designed to offer a wide range of looks that encourage teen…