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Apparel Design

The Patriot Group

The Patriot Group

Apparel Design Brand Experience Brand Launch Brand Strategy Branding Environmental Design Envisioning Marketing Strategy Merchandise Messaging Visual Brand Website
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The Starting Point The Patriot Group was a mid-sized, regionally focused utility services company headquartered in San Diego County. Their footprint was modest: ~35…

A Brand for Young Humans, not “Little Kids”.

A Brand for Young Humans, not “Little Kids”.

Apparel Design Branding Graphic Design Strategy
Show project

We partnered with a former Lululemon executive to create a brand for young humans. “They’re smarter than we give them credit for, and some…

Apparel Design Brand Experience Brand Launch Brand Strategy Branding Environmental Design Envisioning Marketing Strategy Merchandise Messaging Visual Brand Website
January 1, 2021

The Patriot Group

The Starting Point The Patriot Group was a mid-sized, regionally focused utility services company headquartered in San Diego County. Their footprint was modest: ~35…

  • Strategy

    Brand Strategy, Growth Strategy, Positioning & Narrative, Messaging, Employer Brand, Category Design, PR Strategy

  • Design

    Envisioning workshops, “Doers of the Dream” manifesto, Service-line architecture, Identity & visual language, Recruiting pipeline materials, Website & sales collateral

  • Client

    The Patriot Group

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Apparel Design Branding Graphic Design Strategy
October 11, 2014

A Brand for Young Humans, not “Little Kids”.

We partnered with a former Lululemon executive to create a brand for young humans. “They’re smarter than we give them credit for, and some…

  • Strategy

    Brand Strategy, Creative Direction

  • Design

    Branding, Apparel Design

  • Client

    Animaux Sauvages

View Project