Starbucks x IndoTeak
Challenge: Scale sustainability goals across 16,000 stores Approach: Experiential envisioning and dignity-led story Outcome: Global partnership; LEED Platinum achievement; Indoteak elevated to luxury positioning
The Patriot Group
Challenge: Regional contractor, commodity positioning Approach: “Doers of the Dream” narrative honoring veterans Outcome: National prime contractor; recruiting accelerated; mission restructured operations
Aya Healthcare
Challenge: Largest staffing agency perceived as transactional Approach: 13 Weeks transformed category identity Outcome: From contracts to culture; respect won deals, love built loyalty
Hedera Hashgraph
Challenge: Novel blockchain mechanism in hype-driven market Approach: Enterprise-grade positioning + diagram language Outcome: Avoided “fad” optics; achieved enterprise trust + community love =…
PublicSquare
Challenge: App competing in crowded space Approach: Values-first narrative + commissioning architecture Outcome:Movement → IPO with unprecedented grassroots participation; users became owners